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    品牌凯发国际平台建设行业的同质化竞争
    [来源:www.aoyouwangluo.com] [作者:不详] [日期:17-02-20] [浏览次数:]
    打造特立独行的销售渠道 Build maverick sales channels 品牌凯发国际平台建设行业的竞争程度与日俱增,不少品牌凯发国际平台建设公司与个人开始试水新的销售渠道等。但从目前的销售态势来看,品牌凯发国际平台建设的销售渠道依然集中于凯发国际平台和介绍等传统形式。渠道的狭隘性与同质化,导致了众多品牌狭路相逢,短兵相接,渠道战、终端战、价格战等一浪高过一浪,致使批发、专卖和商场专柜等传统渠道已经呈现出运营成本不断上升,以及利润空间不断萎缩的趋势,甚至是遭遇生存危机。 The level of competition of brand website construction industry growing, many brand website construction companies and individuals to test the new sales channels, etc. But from the point of the current sales situation, brand website construction of marketing channel is still focused on the website and introduce the traditional form. Channel narrowness and homogeneity, led to numerous brands, and closed channels, wave upon wave of terminal war and price war, the wholesale, monopoly and shop counters and other traditional channels have been showing a rising operating costs, as well as the trend of shrinking profit margins, and even survival crisis. 因而除了PC凯发国际平台以外,企业应该打造出多终端营销平台,形成特立独行的销售渠道,突破销售渠道同质化的桎梏。与此同时,多终端建站也有利于企业从多个角度来塑造品牌,打造出自己的专属销售渠道。 So in addition to the PC site, enterprises should create more terminal marketing platform, form a maverick sales channels, break through the marketing channel the shackles of homogeneity. At the same time, many terminal site also is helpful for enterprises to shape the brand, from various angles to create their own exclusive sales channels. 品牌凯发国际平台建设行业的同质化竞争已是不得不面对的现实,要想跳出同质化和雷同化的桎梏,企业建站就要有创新意识,融合企业的特色于建站过程之中。从准确定位企业的角度打造独具特色的企业凯发国际平台,凸显企业的核心竞争力,为企业突破同质化竞争助上一臂之力。 Brand website construction industry is homogenized competition has had to face the reality, want to jump out the shackles of homogeneity and the same, enterprise site will have the consciousness of innovation, integration enterprise of characteristic in the process of the website. From the Angle of the accurate positioning enterprises create unique corporate websites, highlight the core competitiveness of enterprises, to assist the enterprises break through the homogeneity competition.
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